Concept of Déjà Vu was born from a feeling we’ve known forever.
Déjà vu — something you’ve seen before, felt before, dreamed of before.
For us, it’s the brand we imagined when we were just 8 years old. From sketching designs on random papers and proudly showing our family, to turning that childhood dream into a real brand. Concept of Déjà Vu has always been there, waiting for its moment.
Concept of Déjà Vu is a Moroccan concept store made by women, for women. A place where you’ll find all the things we, as girls, naturally gravitate towards.
From comfortable loungewear made for slow mornings at home, to effortless sets you can step outside in, to statement pieces like sequin lounge pants made to dance, rave, and live in. Every piece is created our way, with intention and love.
Our vision is simple:
We believe confidence starts at home. When you feel good in what you wear at home, it naturally follows you everywhere else.
Our cherry icon 🍒 symbolizes us two cousins, Hind & Nouhaila, and a dream that continues to grow.
This is only the beginning of our journey, and we’re so excited to grow, evolve, and create alongside you.